Introduction
Something big is happening these days on internet. Google changed how search works, and many news websites are suffering. Google now shows AI answers directly on top of search page. People see info fast, but they don’t click any links. It looks helpful at first, but it’s causing huge problem for websites that share news.
Imagine you write long article with research and facts. You publish it, and then Google just takes small part, puts it in AI box, and user reads it there. No one visit your site. No clicks, no views, no money. It feels unfair, right? This article explain what’s going on and what small publishers or bloggers like us can do.
What is Google Doing With AI?
Google added something called “AI Overviews” in search. It gives instant answer right at the top. The AI reads info from websites, mixes it, and shows short summary.
Also, they testing their own AI chat tool. Like ChatGPT. You ask question, and AI gives full answer without opening any real article. Sometimes it use your content, but not your name. Nobody click, nobody visit.
This hurts sites who depend on Google to get visitors.
Real Numbers Show Real Damage
This is not only talk. The damage is real. Here’s what happening:
- Business Insider said they lost over 50% of their Google traffic.
- The New York Times also report big drop in search visits last year.
- Many small blogs and news sites report same thing, some even worse.
When less people visit, less ads show. No traffic = no money. It’s scary for many people who work hard on content.
Why This Is Happening?
1. AI gives full answer
User type question. Google shows full answer. So why would they click your site?
2. Zero-click search
This means the person gets what they need without clicking anything. It’s happening more now.
3. Your content used without traffic
AI pulls info from many places. It shows result, but it doesn’t give back link or credit in clear way. Your work is used, but your site gets nothing.
How Are Publishers Reacting?
Big publishers are trying many ways to fight back:
- Paywalls: You have to pay to read full article.
- Deals with AI companies: Some sites now sell rights to their content. AI can use it legally, but they get paid.
- Newsletters, Podcasts: Direct content to users. This is outside Google.
- More original content: Real stories, investigations, interviews. These are harder for AI to copy or explain.
What About Small Sites Like Yours?
If you run blog or small local news page, this part is for you. What to do when Google doesn’t send traffic like before?
1. Write content AI can’t copy easy
Add emotion, opinion, or something very local. AI is bad at personal voice.
2. Use bullet points, FAQ, simple structure
It helps search engine and users both. You may get featured, or people find it easier.
3. Build email list
Don’t wait for Google. Send updates straight to your reader’s inbox.
4. Go social
Post on Instagram, Reddit, Twitter, even TikTok. More places, more chances.
5. Watch more than pageviews
Look at comments, shares, time spent. Even brand mentions. Not just Google Analytics.
Readers Should Care Too
You like quick answers, right? But if every site loses money, they stop writing. Then AI won’t have good info to learn from. It’s like eating all the fruit but not planting any new tree.
Also, AI sometimes wrong. It shows outdated or mixed-up facts. Human news is not perfect, but it’s checked by people. You can trust it more.
So if you see AI answer, and it’s interesting — click through. Read the real source. Help the creator.
Future is Changing Fast
This is just beginning. AI will grow more. Google, OpenAI, others will give more answers without links. It’s not fair to all writers. But that’s reality now.
Sites who accept this change and find smart way to stay alive — they can still win. Those who wait too long may disappear.
In Short
- Google AI shows answers on top of search.
- Users don’t click anymore.
- Many news websites lose traffic, money, and voice.
- Big sites add paywalls or partner with AI firms.
- Small sites must build loyal audience, go social, and write unique stuff.
- Readers can support by clicking and visiting real sites.
Final Words
Google changed how internet works. It wants to give fast info, not send people to sites. But good journalism takes effort, money, and readers. If we don’t support it, we lose it.
If you have a blog, don’t give up. Try new things. Talk to your readers. Share honest work. And always keep your voice. That’s something AI can’t steal.
